Top 10 Email Marketing Platforms to create email marketing automation and campaigns
Choosing the right email marketing platform can feel overwhelming, so we’ve compiled a comparison of the top 10 platforms to help streamline your decision-making process:
| Platform | Pricing | Features | Strengths | Weaknesses |
|---|---|---|---|---|
| 1. Mailchimp | Free (up to 2,000 contacts, 10,000 emails/month), paid plans starting at $11/month | Email automation, landing pages, A/B testing, segmentation, analytics, forms, integrations | User-friendly, affordable, robust features, great free plan | Limited features in the free plan, can be slow for large lists |
| 2. Constant Contact | Paid plans starting at $20/month | Email automation, landing pages, A/B testing, segmentation, analytics, event marketing, social media integration | Easy to use, excellent customer support, robust features, good for beginners | More expensive than some alternatives, limited automation features compared to Mailchimp |
| 3. ActiveCampaign | Paid plans starting at $9/month | Email automation, CRM, landing pages, A/B testing, segmentation, analytics, dynamic content, integrations | Powerful automation features, excellent CRM integration, detailed analytics | Steeper learning curve, more expensive for large lists |
| 4. GetResponse | Paid plans starting at $15/month | Email automation, landing pages, webinars, A/B testing, segmentation, analytics, forms, integrations | Comprehensive suite of features, good value for money, user-friendly interface | Can be overwhelming for beginners, less intuitive than some alternatives |
| 5. Sendinblue | Free (up to 300 emails/day), paid plans starting at $25/month | Email automation, transactional emails, SMS marketing, A/B testing, segmentation, analytics, landing pages, integrations | Affordable, robust features, free plan with good limits, excellent for transactional emails | Not as user-friendly as Mailchimp, lacks some advanced features |
| 6. Moosend | Free (up to 1,000 subscribers, 10,000 emails/month), paid plans starting at $16/month | Email automation, landing pages, A/B testing, segmentation, analytics, forms, integrations | Affordable, powerful automation features, robust analytics, user-friendly interface | Limited customer support, less known than other platforms |
| 7. Drip | Paid plans starting at $49/month | Email automation, e-commerce integration, A/B testing, segmentation, analytics, forms, integrations | Excellent for e-commerce businesses, powerful automation features, detailed analytics | More expensive than some alternatives, not as user-friendly as Mailchimp |
| 8. Campaigner | Paid plans starting at $49/month | Email automation, landing pages, A/B testing, segmentation, analytics, forms, integrations | Robust features, excellent for large businesses, great customer support | More expensive than some alternatives, less intuitive interface |
| 9. ConvertKit | Paid plans starting at $29/month | Email automation, landing pages, A/B testing, segmentation, analytics, forms, integrations | Excellent for creators and bloggers, user-friendly interface, powerful automation features | Limited features compared to some alternatives, not ideal for large businesses |
| 10. Omnisend | Paid plans starting at $16/month | Email automation, SMS marketing, popup forms, A/B testing, segmentation, analytics, integrations | Excellent for e-commerce businesses, powerful automation features, good customer support, affordable | Less known than some alternatives, limited features for non-e-commerce businesses |
- Mailchimp
- Pricing: Free (up to 2,000 contacts, 10,000 emails/month); paid plans starting at $11/month
- Features: Email automation, landing pages, A/B testing, segmentation, analytics, forms, integrations
- Strengths: User-friendly, affordable, robust features, generous free plan
- Weaknesses: Limited features in the free plan, performance can lag with large lists
- Constant Contact
- Pricing: Paid plans starting at $20/month
- Features: Email automation, landing pages, A/B testing, segmentation, analytics, event marketing, social media integration
- Strengths: Easy to use, excellent customer support, great for beginners
- Weaknesses: Higher cost compared to some competitors, less automation depth than Mailchimp
- ActiveCampaign
- Pricing: Paid plans starting at $9/month
- Features: Email automation, CRM, landing pages, A/B testing, segmentation, analytics, dynamic content, integrations
- Strengths: Powerful automation and CRM integration, detailed analytics
- Weaknesses: Steeper learning curve, higher cost for larger lists
- GetResponse
- Pricing: Paid plans starting at $15/month
- Features: Email automation, landing pages, webinars, A/B testing, segmentation, analytics, forms, integrations
- Strengths: Comprehensive features, good value for money, user-friendly
- Weaknesses: Overwhelming for beginners, less intuitive compared to some competitors
- Sendinblue
- Pricing: Free (up to 300 emails/day); paid plans starting at $25/month
- Features: Email automation, transactional emails, SMS marketing, A/B testing, segmentation, analytics, landing pages, integrations
- Strengths: Cost-effective, robust features including transactional emails
- Weaknesses: Less intuitive than Mailchimp, lacks some advanced features
- Moosend
- Pricing: Free (up to 1,000 subscribers, 10,000 emails/month); paid plans starting at $16/month
- Features: Email automation, landing pages, A/B testing, segmentation, analytics, forms, integrations
- Strengths: Affordable, powerful automation features, user-friendly interface
- Weaknesses: Limited customer support, less widely recognized
- Drip
- Pricing: Paid plans starting at $49/month
- Features: Email automation, e-commerce integration, A/B testing, segmentation, analytics, forms, integrations
- Strengths: Ideal for e-commerce automation, detailed analytics
- Weaknesses: Higher cost, not as intuitive as Mailchimp
- Campaigner
- Pricing: Paid plans starting at $49/month
- Features: Email automation, landing pages, A/B testing, segmentation, analytics, forms, integrations
- Strengths: Robust features, excellent for large businesses, strong customer support
- Weaknesses: Higher cost, less intuitive interface
- ConvertKit
- Pricing: Paid plans starting at $29/month
- Features: Email automation, landing pages, A/B testing, segmentation, analytics, forms, integrations
- Strengths: Designed for creators and bloggers, user-friendly, powerful automation
- Weaknesses: Fewer features compared to some competitors, not ideal for large businesses
- Omnisend
- Pricing: Paid plans starting at $16/month
- Features: Email automation, SMS marketing, popup forms, A/B testing, segmentation, analytics, integrations
- Strengths: Great for e-commerce, powerful automation, affordable pricing
- Weaknesses: Less well-known, features less suited for non-e-commerce businesses
Key Takeaways:
- Mailchimp is excellent for beginners with its user-friendly interface and generous free plan.
- Constant Contact stands out for robust customer support and a wide range of features.
- ActiveCampaign is best for companies needing strong automation and CRM integration.
- GetResponse offers comprehensive features at a reasonable price.
- Sendinblue is cost-effective and ideal for transactional emails.
- Moosend provides powerful features at an affordable price point.
- Drip excels in e-commerce automation and analytics.
- Campaigner suits larger businesses with its robust capabilities.
- ConvertKit is tailored for creators and bloggers seeking simplicity and power.
- Omnisend is great for e-commerce automation and affordability.
Ultimately, the best choice depends on your specific needs, budget, list size, technical expertise, and feature preferences.
